Best Web-Based Partner Relationship Management (PRM) Software of 2025

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

Kademi helps companies transform transactional relationships into long-term, valued partnerships by onboarding partners and incentivizing growth. Discover the powerful features of Kademi's all in one PRM Software, which customers use to create highly successful channel partner solutions. Manage all aspects of the partner lifecycle, including onboarding, automating engagement and targeting, as well as managing data. Tools to reward loyalty and sales growth, calculate payouts, motivate sales targets and incentivize partners. Kademi's eCommerce capabilities allow you to sell product online and set up workflows for collecting payments. You can share enablement resources, create targeted online training courses, and reward training results. Find out why Kademi's partner management software is so popular with companies around the world.

Strong partnerships are essential for successful channel sales. To reduce obstacles, it’s important to offer sales materials, tools, and experiences that your partners will appreciate. Our Partner Relationship Management (PRM) software enables you to: - Expedite the onboarding process for new partners - Stimulate demand within your channel - Support partners throughout the entire sales cycle, from lead generation to cash collection - Offer immediate assistance and insights - Tailor the partner experience easily with simple clicks instead of complex coding By utilizing our software, you can foster deeper connections with your partners and enhance their overall experience.

Channeltivity is the best PRM solution for tech companies. A single, powerful Partner Portal simplifies deal registration, MDF request management, channel lead management, training and Salesforce.com connectivity. You can now spend your time creating meaningful connections with partners and delivering exactly what they need. Channeltivity is simple to use and quick to set up. It empowers you and all your partners with the right tools and resources to grow your channel. Channeltivity Salesforce Edition gives your channel program a powerful PRM. It also provides real-time visibility for your entire organization through Salesforce.com. Channeltivity's seamless data flow gives finance access MDF data and direct sales full visibility of customers, ensuring that everyone has the data they need where they are most comfortable. Channeltivity HubSpot Edition provides real-time visibility into your partner pipeline to your entire company.

PartnerStack is the only SaaS partnership platform that can deliver predictable revenue and accelerate software business growth. PartnerStack is used by companies like Intercom, Webflow, and monday.com to manage and scale their partnership programs. PartnerStack automates partner onboarding, training, payment processing, and much more to support their partners' success. Over $100 million has been generated by PartnerStack Network partners in the last year. All your partner marketing, referral and reseller channel needs can be met from one platform. Automate partner onboarding, engagement, payouts and compliance. Get connected to the only global B2B network that supports over half a billion partnerships worldwide. Contact us today to find out more.

Create, organize, and scale your Partner Ecosystem fast with Kiflo, an easy-to-use Partner Platform designed specifically for SMBs. In one centralized hub, you can: ✔️ Submit & track leads ✔️ Register deals ✔️ Customize partner portals ✔️ Automate reward calculations ✔️ Assign & streamline daily tasks ✔️ Share assets with your partners & team members ✔️ & much more! Whether you are just launching a new program or have a mature partner ecosystem, Kiflo is made for you.

🚀 Supercharge Your B2B Partnerships with Introw PRM 🤝 Introw is a next-gen Partner Relationship Management (PRM) platform built to seamlessly connect, engage, and grow your partner ecosystem—all while keeping your CRM as the single source of truth. With no coding required, you can launch a personalized partner portal in minutes and automate everything from deal tracking to commission payouts. Why Companies Choose Introw: ✅ Instant Partner Portal Setup – Go live in minutes, not months. ✅ Deep CRM Integration – Automatically sync partner data, deals, and custom objects. ✅ Effortless Commission Automation – Set up plans, provide partner visibility, and manage payouts with ease. ✅ Proactive Partner Engagement – Automate updates, share product news, and engage partners—without them needing to log in. ✅ Smart Partner Management – Segment partners into tiers (Gold, Silver, Bronze) for better organization. ✅ Seamless Content & Resource Sharing – Provide videos, documents, and real-time CRM insights effortlessly. ✅ 2-Way CRM Form Builder – Automate deal and lead registration flows while ensuring accurate partner attribution. 🚀 Join 300+ Companies Driving More Revenue with Introw!

MaxBill is a catalyst for operational transformation, helping businesses to achieve hyperautomation, which allows them to market, create, and monetize existing services. Our smart BSS solution is designed for both SMBs and enterprises. It serves as a solid foundation to the company's digital ecosystem that is data-driven, compliant, intelligent, customer-centric, data-driven, and partner-centric. Our solution has been implemented successfully to support the growth of telecommunications, utilities, gaming, and energy service providers in highly competitive, changing markets. You can take complete control of your commercial operations through seamless integration of service connections with a complete cash-to-meter functionality that includes billing, metering and payments. Maximize market trends and grow your business with MaxBill technology-powered automated billing and revenue management platform.

Impartner unlocks the potential of your partner ecosystem by helping you Manage, Optimize and Accelerate every step of the partner journey. Our platform supports industry-leading global enterprises, including several CRN 5-S Award-winning channel programs and designated Chief Partner Officers. At Impartner, you can be confident in knowing that not only are your business needs being supported by our innovative solutions but that you are also in excellent company.

Journeybee is an innovative PRM platform powered by AI, specifically created to enhance B2B partnerships and improve market entry strategies. It provides a comprehensive partner portal that simplifies processes such as onboarding, deal registration, lead management, and communication, ultimately aiming to decrease administrative burdens and boost revenue growth. Key features include automated lead capture and distribution, intelligent partner matching, multi-touch attribution, and smooth integration with CRM systems, which empower teams to work together efficiently and monitor performance in real time. The platform is designed to accommodate a range of go-to-market roles, such as partner managers, sales personnel, and marketing teams, offering essential tools for co-selling, partner enablement, and ecosystem analytics. Additionally, Journeybee prioritizes adaptability and scalability, making it an ideal choice for organizations looking to refine their partner ecosystems and foster long-term growth. By leveraging cutting-edge technology, Journeybee not only streamlines operations but also maximizes the potential of B2B collaborations.

Computer Market Research offers automated channel management solutions that automate channels, revitalize partner relationships, and drive mutual bottom. Computer Market Research's channel management services eliminate the need to manage high-volume data feeds from partners. This makes it easier and less costly. CMR provides a complete view of price adjustment programs, such as marketing and rebates. Our client/server and web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis, and reporting. Computer Market Research provides a wide array of channel management applications which improve and solidify partner loyalty. Our Software-as-a-Service (SaaS) solutions will help cut the clutter and chaos of your sales channels. With automation, you can seamlessly capture unrealized revenue, standardize POS and inventory data, easily manage sales and marketing programs, increase partner enablement, collaborate on marketing initiatives, close more deals, and much more. All our solutions come with ongoing service and support, so you can leave the hard work to us!

Zomentum is a sales acceleration platform that is exclusively designed for IT Partners. It combines pipeline management and proposal and quote builders, sales automation, reporting & analytics, and reporting & analysis to enable frictionless MSP sales. Zomentum makes it easy to create documents 70% faster, increase deal values by 600%, and convert more often. Today, Zomentum is used by thousands of MSPs to increase revenue, reduce sales cycles, and simplify buying. Our customers have generated close to $100M in revenues. Our mission is to build a trusted network of IT partners, revolutionizing the IT purchasing process for small and medium-sized businesses around the world.

A partner portal is an online platform designed to grant a vendor's existing partners access to exclusive resources and services that are usually harder to obtain. By utilizing a partner portal, you can enhance your operational efficiency and strengthen your collaborative relationships with partners. It facilitates quicker partner payments, helps in cultivating a lead database, and enables the execution of promotional campaigns. In the contemporary landscape of online B2B commerce, having a well-designed partner portal is almost essential for growth; otherwise, it risks becoming an ineffective expenditure. We have invested considerable effort into refining our portal, convinced that it is the optimal solution for maintaining partner satisfaction and ensuring no leads slip through the cracks. Our portal integrates effortlessly with leading CRM systems and streamlines payment processes for your partners, which not only keeps your sales pipeline organized but also contributes to your partners' morale and productivity. Ultimately, the right partner portal can be a game-changer in how you manage partner relationships and drive business success.

Accelerate your innovation and ongoing improvement efforts by three times within just 30 days with Unifize, a comprehensive software platform designed to foster collaboration in innovation, quality, and continuous improvement processes. This solution enables manufacturing companies to create superior products more efficiently. You can initiate with a single application or implement Unifize across all departments, ensuring seamless integration into your operational framework. The platform features highly customizable templates that dismantle silos by interlinking your processes effectively. Unifize stands out as the only PLM tool dedicated to uniting teams in a dynamic, real-time collaborative setting, allowing for efficient problem-solving and management of essential innovation workflows. For those seeking to enhance their quality management capabilities, Unifize is the ultimate eQMS that transforms every quality procedure into a collaborative and straightforward endeavor. It’s time to stop merely acknowledging your APQP/PPAP processes; instead, cultivate teamwork through dedicated real-time discussions for each record, ensuring that every aspect of quality management is actively engaged. This proactive approach not only improves accountability but also drives a culture of continuous improvement throughout the organization.

The most effective approach to enhance partner visibility and ensure they can be easily found is through an efficient directory system. With minimal reliance on your development or engineering team, you can effortlessly launch a comprehensive partner directory. PartnerPage is an innovative content management system designed to simplify and automate the creation and upkeep of a partner directory. It functions as a centralized and user-friendly platform that enables businesses to keep a well-organized and current roster of all their partners. For service partners, the directory offers everything necessary to highlight their contributions and enhance their discoverability, while also keeping them engaged in driving customer referrals and generating partner-sourced revenue. On the other hand, the tech partner directory aims to boost the visibility of technology partners and streamline the process of listing them. By facilitating referrals and increasing the adoption of integrations, this directory not only enhances partner visibility but also scales your tech partner program effectively. Ultimately, having a robust partner directory empowers businesses to leverage their partnerships more strategically and drive growth collectively.

Elevate your partnerships with the cutting-edge solutions offered by FlashClick. Gain insights from comprehensive analytics, experience seamless scalability, and enjoy secure SSL encrypted tracking to create a partnership journey focused on results. FlashClick provides you with essential tools to actively engage, manage, and refine your partnerships, driving your business towards remarkable growth. Unleash the potential of collaboration and prepare to scale with ease. Our advanced search and filtering capabilities allow you to identify the ideal partners for strong, enduring relationships. Reduce the time spent searching and accelerate your partnership development with the right collaborators. From detailed pixel tracking to SSL security, FlashClick delivers complete oversight and monitoring. Leverage the strength of exceptional analytics to boost your performance effectively. FlashClick cultivates a trustworthy environment between brands and publishers by implementing robust anti-fraud measures, unique identifiers, bot traffic mitigation, and fraud detection systems, ensuring your partnerships are both secure and successful. With these comprehensive solutions, you can confidently expand your network and achieve sustained growth.

Superglue's partner engagement platform enables the establishment of automations that effectively assist both your partner and sales teams at every stage of the partner activation and co-selling journey. We facilitate guidance for you, your Account Executives (AEs), and your partners throughout the co-selling experience by employing workflow automation. Our innovative workflow builder allows for the creation of automated actions that are activated by updates related to deals within your partner technology ecosystem, such as CRM, Crossbeam, Reveal, and PRM. In addition, our automated Slack notifications inform your AEs about opportunities where partners can contribute to their deals, while also simplifying the process for them to request assistance in engaging a partner and advancing a deal. Furthermore, our partner automation blueprints provide a comprehensive best-practice framework to streamline all aspects of your partner program, including onboarding, enablement, nurturing, portal adoption, co-selling, and beyond. This enables you to enhance automation of your partner processes while maintaining a personal touch for each partner involved, ensuring that each interaction is both efficient and meaningful. Ultimately, Superglue empowers organizations to optimize their partner engagement, fostering stronger collaborations and driving mutual success.

PartnerBoard serves as a comprehensive solution for overseeing and expanding partnership and referral initiatives by consolidating every partner, referral, and incentive into a dynamic board that refreshes in real time. It establishes a definitive "referral source of truth," granting partners collaborative access to a unified board while allowing the program owner to maintain complete visibility, which facilitates automatic synchronization of partner updates and clarity regarding incentives. Users are empowered to monitor both incoming and outgoing referrals, identify their sources, evaluate top-performing partners, and delve into analytical dashboards that highlight successful strategies and potential areas for growth. The platform also guarantees a streamlined referral process: each entry clearly outlines essential criteria, contacts, and introductory steps, enabling users to submit qualified referrals within minutes; partners can customize their views to align with relevant information, thereby minimizing friction and enhancing coordination. Furthermore, real-time notifications and integrations with various tools such as email, CRM systems, and webhooks ensure that teams remain informed whenever a referral is either submitted or modified, thereby fostering a more efficient workflow. This holistic approach not only improves communication but also strengthens partnership relationships, ultimately driving better results for everyone involved.

Channelscaler, born from the union of Channel Mechanics and Allbound, is redefining partner relationship management and channel automation for the modern B2B ecosystem. The platform provides a comprehensive suite of modules including deal registration software, content management, training and enablement, lead distribution, renewals, and partner performance reporting. Its modular approach ensures flexibility, allowing businesses to adopt what they need today and expand as their programs grow, without unnecessary cost or complexity. By centralizing data from CRMs and other GTM systems, Channelscaler gives channel leaders real-time insights into partner engagement, ROI, and performance trends. Designed by channel experts, it eliminates friction in the partner journey, ensuring easier collaboration, faster deal cycles, and stronger program adoption. Customers benefit from intuitive partner portals, automated workflows, and incentive programs that reward loyalty and accelerate sales. With global brands already relying on its technology, Channelscaler has proven its ability to deliver measurable growth at scale. At its core, the platform is about building confidence and clarity into channel strategy while keeping ease of use at the forefront.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

Magentrix portal for partner relationship management (PRM) can help you increase the productivity of your channel partners. You can customize the look and feel of your brand. You can control access to standard and customized objects, files, document sharing and eLearning. FEATURES Partner onboarding, Playbooks and Training & Certification, Pop-up Alerts, Deal Registration, Document Management, Content Management and Market Development Funds (MDF), among other things! INTEGRATIONS Magentrix seamlessly integrates with your CRM (e.g. Magentrix seamlessly integrates with your CRM (e.g. Salesforce, SAP, Dynamics, HubSpot, and many more) to provide a single source of corporate data. You have complete control over security and permissions. Intelligently optimizes Salesforce data synchronization for faster data access and high performance. You can extend your portal with the growing number of 3rd-party applications (including Zapier), or you can use the RESTful API for integration.

EDI is important to your business, but what if you don't want to become an EDI expert (or hire one)? There is a better way. SPS Commerce Fulfillment is a full-service EDI solution that delivers proven technology AND hundreds of EDI experts. Every day, we set up, monitor and ensure that EDI is flowing for tens of thousands of customers across the globe. If a trading partner changes anything, we make any needed changes, contacting them if needed.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.

LeadMaximizerTM is a cloud-based software solution designed for managing partner relationships, allowing businesses to effectively oversee and optimize their alternative sales or lead referral initiatives. With this tool, companies can effortlessly track and manage all leads and sales generated by external representatives or agents. It is especially beneficial for organizations that rely on revenue from various channels, such as independent sales agents and manufacturer representatives. Essentially, any business with an external sales team can leverage our technology to enhance their sales performance significantly. Users can also access key performance indicators tailored to each permission level, ensuring that everyone has the relevant insights they need. Unlike cumbersome CRM systems that take ages to implement, our clients typically start seeing results just a few weeks after placing their orders. This rapid deployment allows businesses to adapt quickly and maximize their sales potential without unnecessary delays.

Bridge from Mindmatrix is an advanced platform combining PRM and partner marketing functionalities, tailored to engage and enable channel partners effectively. The platform allows businesses to streamline everything from partner recruitment and training to incentive management and co-branded asset creation. It provides a collaborative environment for vendors and partners to align marketing efforts, drive sales, and ensure performance visibility through comprehensive reporting. Mindmatrix’s Bridge platform uniquely integrates sales, marketing, and service experiences, optimizing the entire partner ecosystem with automated support, ROI measurement, and global concierge services.