Best Free Paid Search Intelligence Software of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Seobility crawls all pages linked to your website to check for errors. Each check section displays all pages that have errors, problems with on-page optimization, or issues regarding page content such as duplicate content. You can also examine all pages in our page browser to find out the problems. Each project is continuously crawled by our crawlers to monitor the progress of your optimization. If server errors or major problems occur, our monitoring service will notify you via email. Seobility provides an SEO audit and tips and tricks on how to fix any issues found on your website. These issues can be fixed by Google to make sure it can access all your relevant content and understand its meaning in order for it to be matched with the right search queries.

SE Ranking is a cloud-based, all-inclusive search engine optimization (SEO), platform for webmasters. SE Ranking is intuitive and easy to use. It offers a complete set tools for tracking keyword positions, site auditing and analyzing competitor SEO strategies and PPC strategies. Keyword suggestion and grouping, website rank, backlink monitoring and automated professional reporting. SE Ranking allows users to track their website's keyword ranking across multiple countries, cities and regions. This is done in real-time on Bing, Google and Yahoo.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. With Marketing Miner, you can quickly detect technical issues on your site, find out which landing pages and keywords bring the most traffic, conduct a comprehensive technical SEO audit and competitor analysis, monitor mentions of your brand and important keywords in your niche, find new link building opportunities to strengthen your backlink profile and develop a successful content marketing strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

Serpstat is a growth hacking tool for SEO and marketing. The Serpstat plugin makes website analysis easy. You don't have to search for the report you need too long. The Serpstat plugin allows you to quickly and easily access all information about any domain. You will learn how to use Serpstat to its maximum potential by visiting our Manual and Use Cases pages. You can beat your competitors and be the leader in Search. The freemium model lets you research keywords, analyze competitors, and get familiar with Serpstat. Register now for a free account! Are you unsure how to use a particular feature? Need help setting up domain tracking? Our support team is always available to assist you with any questions or assistance.

Similarweb is a trusted AI-driven digital intelligence platform that helps organizations unlock the opportunities of today’s online ecosystem. From startups to Fortune 500 companies, global brands rely on us for actionable insights into competitors, consumer behavior, and market trends. Covering the full digital funnel—from marketing and SEO to eCommerce, sales, and research—Similarweb delivers powerful analytics across websites, apps, products, and industries. Our platform gives businesses access to unmatched data: over 1 billion websites, 8 million apps, and 3 million brands, along with live intelligence on 5 billion search terms, 250 million display ads, and 10 billion content pages. With reach across 190 countries and 210 industries, Similarweb equips teams to benchmark performance, improve strategies, and drive measurable growth. Seamless integrations, APIs, and expert advisory services ensure companies can easily turn digital data into meaningful opportunities for long-term success.

Adcore Marketing Cloud centralizes essential marketing tools into one powerful platform designed to improve efficiency and return on ad spend. It enables marketers to create, optimize, and distribute product feeds across channels while maintaining full control over campaigns and data. The platform includes specialized apps for feed optimization, account creation, campaign automation, monitoring, and performance analysis. With 24/7 monitoring and automated alerts, teams can quickly resolve issues affecting websites, feeds, or ad accounts. Agencies benefit from streamlined workflows, scalable account management, and tools for delivering detailed performance audits to clients. E-commerce brands gain the ability to optimize thousands of products effortlessly across Google, Meta, Microsoft Ads, and more. Backed by strong partnerships and ongoing product updates, Adcore adapts to evolving advertising trends. The result is a unified marketing ecosystem that empowers teams to scale faster, smarter, and with confidence.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

iSpionage serves as a powerful platform for competitive research and monitoring tailored for digital marketers aiming to enhance their standing in the search marketing arena. Over 35,000 clients have leveraged iSpionage to elevate their SEO and SEM efforts. Its distinctive features enable users to visualize the PPC buyer's journey from initial clicks to final conversions, monitor competitors' offers through landing page intelligence, and track global SEO rankings, among other capabilities. Experience the advantages firsthand. iSpionage offers comprehensive landing page surveillance, website monitoring, and competitive keyword research for marketing teams striving for an edge and keen on observing their leading rivals closely. Additionally, it provides insights into local paid search ad campaigns across various countries, benchmarks of impression share at both local and national levels, and a custom Users’ Journey report that traces ads, keywords, and landing pages. Users can also benefit from monitoring keyword search rankings on platforms like Google and Bing, conducting competitive analysis, and utilizing interactive share of voice tools, while also identifying gaps in content strategy. The platform stands out for its ability to adapt to the evolving needs of digital marketers.

MakeWebBetter Connect is an intuitive platform that empowers businesses to automate workflows and seamlessly integrate essential applications such as HubSpot, Shopify, and Mailchimp. With its no-code/low-code approach, users can set up custom workflows and automations quickly, improving efficiency and operational productivity. The platform supports real-time data syncing, smart automations, and customizable integrations, all without the need for coding expertise. MakeWebBetter Connect allows teams to stay focused on driving business growth by eliminating tedious tasks, making it an essential tool for businesses looking to optimize their processes and scale efficiently.