Best Web-Based Customer Data Platforms (CDP) of 2025 - Page 3

No matter if your business uses an ERP, CDP or CRM, or a marketing platform, custom database or applications, it is beneficial to focus on the customer master with Pretectum CMS, a SaaS customer master information management platform. Pretectum believes that we have mastered the journey to customer master data curation. This includes the definition of a customer, as well as the transacting and nurturing a relationship with them. Pretectum is more important because it provides you with additional information if your customer chooses to. This will enhance your knowledge of them, increase customer familiarity, augment customer insight, and identify your customers' preferences.

Effortlessly import marketing data into your preferred data warehouse or cloud storage solution, including BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, through our fully-managed ETL pipelines hosted in the cloud. Our comprehensive marketing data warehouse consolidates all your marketing information and delivers valuable insights, such as advertising performance, cross-channel attribution, content analysis, competitor intelligence, and much more. Additionally, our customer data platform facilitates real-time identity resolution across various data sources, providing a cohesive view of the customer and their journey. Electrik.AI serves as a cloud-driven marketing analytics software and an all-encompassing service platform designed to optimize your marketing efforts. Moreover, Electrik.AI’s Google Analytics Hit Data Extractor is capable of enhancing and retrieving the un-sampled hit-level data transmitted to Google Analytics from your website or application, routinely transferring it to your specified destination database, data warehouse, or data lake for further analysis. This ensures you have access to the most accurate and actionable data to drive your marketing strategies effectively.

Mortar unites your fragmented data to give you a single view of your business so that you can make smarter marketing and business decisions. 1. Monitor and access a unified view of your customers to increase engagement and conversions 2. Increase brand trust through customer segmentation and data governance 3. Unify your data to establish a single, accurate view of your customers 4. Empower multiple teams through unified data With Mortar, you can now understand the behavioral characteristics of your customers through powerful behavioral and predictive analytics and view this in an easy-to-use dashboard.

At DrivenIQ, we specialize in providing privacy-compliant consumer data and audience technologies that empower marketers to enhance their first-party data assets. Our expertise includes Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We supply data to some of the globe's leading Brands, Agencies, and DSPs, while assisting Fortune 500 companies and large enterprises in establishing personalized connections with their target customers through impactful marketing efforts.

Open up your data warehouse and execute SQL queries to synchronize the outcomes with the applications your team utilizes. Establish connections with databases such as Postgres, MySQL, Snowflake, Redshift, and SQL Server. Transfer data to platforms where your team operates, including Google Sheets, Excel, Slack, and email. You can also set your queries to execute at intervals of every hour, day, week, or even every five minutes, ensuring that your data remains consistently current. Collaborate with your peers by sharing, tagging, and exploring code created by team members, which prevents the need to rewrite code that has already been optimized by others. Use Snippets to share compact, reusable SQL components with your team, which can be particularly useful for automating tasks like date formatting or defining metrics. Additionally, imagine receiving an up-to-date Wall Street Journal article relevant to your company, seamlessly refreshed and sent to your inbox each day, keeping you informed without any extra effort. This streamlined process not only enhances productivity but also fosters collaboration and knowledge sharing among team members.

Automated behavioral segmentation and customer journey mapping, coupled with comprehensive reporting, enable seamless list synchronization across platforms. Experience the capabilities of a data team right within an application, where you can address even your most intricate marketing inquiries. Effortlessly shift segments across various dates and customer demographics to uncover fresh opportunities for successful campaigns. Our customer segments can be easily integrated into platforms such as Klaviyo, Google, and Facebook, providing a unified source of truth without any coding required. By making data analytics approachable for every business owner, whether they are well-versed in data or just starting out, we empower organizations of all sizes to harness data in their quest for innovation. While I was part of the LinkedIn data team, our focus was on accurately targeting users for multiple campaigns during what we fondly referred to as "list pulls." This involved systematically ranking users based on predetermined criteria and their probability of purchasing targeted solutions. Through our efforts, we constructed extensive tables containing hundreds of millions of rows of data, showcasing the volume and complexity of the insights we managed. Such a robust framework not only enhances decision-making but also drives strategic growth across the board.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

We empower leading global brands to connect with, engage, and gain insights from their users through interactive content and openly shared data. By fostering a mutually beneficial relationship with your audience, you can captivate them using compelling and valuable interactive experiences. Drive lead generation by presenting tailored offers and incentives derived from dynamically created user personas. Enhance user interaction, obtain real-time insights, and evaluate outcomes through our comprehensive dashboard and reporting tools, or leverage the expertise of our specialists! Effortlessly create and disseminate enjoyable, engaging, and unobtrusive interactive content that fits seamlessly within your digital platforms. Cultivate a highly involved user community while gaining a deeper understanding of their preferences through each interaction, utilizing transparent first-party data that complies with GDPR and CCPA regulations. Initiate a robust, ongoing engagement strategy alongside a declared data approach with our all-in-one SaaS solution. Our platform has been crafted from five years of experience, accommodating over 10 million engagements, ensuring it meets the evolving needs of businesses and their customers alike. Ultimately, this innovative solution paves the way for sustainable growth and deeper customer relationships.

WebMaxy eGrowth, an all-in one eCommerce management platform, gives you direct access in a single place to customer data and interactions. It integrates seamlessly your data and tech stack and begins to generate marketing reports. Analyze the different marketing channels you use to determine their contribution to revenue and conversions. Use different attributions models to analyze and make smart investments. Segment your customers to send them personalized messages. Automate your SMS campaigns, WhatsApp campaigns, and Email campaigns to drive more customers to the end-of-the funnel.

Eliminate the hassle of analyzing fragmented data from multiple sources to identify opportunities for revenue growth and churn risks. Instead, consolidate your product, customer, and subscription information within journy.io to uncover the ideal customer profiles along with their preferred features, enabling you to interact effectively with the most promising accounts and users. Gain profound insights into the key data points and usage patterns that significantly influence acquisition, conversion, expansion, and churn rates. Activate automated playbooks tailored to specific users from both promising and less promising accounts to achieve your desired goals in conversion, expansion, and retention. Additionally, refine these strategies continuously to enhance effectiveness. Streamline your engagement processes by integrating with third-party applications, leveraging real-time, live-synced product data. journy.io can initiate email drip campaigns, generate sales tasks within your CRM, launch in-app onboarding sequences, or send notifications to your team via Slack, ensuring that your engagement efforts are coordinated and timely. By utilizing these capabilities, you can create a more cohesive and efficient approach to customer interaction.

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

ZEPIC, an AI-infused Customer Engagement Platform, delivers hyper-personalized customer experiences throughout the entire customer lifecycle. Zenie AI is at the core of this platform, which unifies data, automates campaigns across channels, and provides actionable insight, empowering marketers. The platform's integrated CDP provides a 360-degree view of the customer, enabling intelligent audience segmentation and activation across all channels. ZEPIC's intuitive, award-winning interface allows businesses of any size to create powerful marketing campaigns without needing technical expertise. This accelerates business growth.

Untitled AI is a cutting-edge audience targeting platform designed to help brands scale marketing efforts through AI-generated, high-performing customer segments. It identifies and converts hidden website visitors, enabling marketers to target those with high purchase intent across emails and ad campaigns. The platform reduces wasted ad spend by providing detailed demographic data and syncing audience segments with popular marketing tools. Untitled AI offers identity resolution and real-time activation to deliver precise targeting and improve campaign ROI significantly. Customers have seen up to a 37% decrease in cost per acquisition and a 4x return on ad spend. Its compliance with privacy regulations such as CCPA and GDPR ensures data safety and trust. The platform integrates with over 150 marketing tools, making it flexible for diverse business needs. Untitled AI’s success stories span industries from eCommerce to auto dealerships and agencies.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Leverage our innovative, self-optimizing, and practical Customer Data Platform (CDP) to integrate your entire marketing framework, fostering personalized automated interactions with each unique visitor, and witness the growth of your business! Founded by professionals in marketing, Datatrics truly understands your needs and desires. Throughout the years, we have adapted and improved based on insights from our clients and collaborators. Explore what we can offer. Like many organizations today, yours probably holds a wealth of customer data – perhaps even more than you are aware of. However, harnessing this information effectively can often present a challenge. This is exactly where Datatrics steps in. Our CDP seamlessly gathers data from various internal and external sources, consolidating it into a single location. We ensure the data is pristine by correcting or eliminating any incomplete, inaccurate, or unnecessary information, and we organize it to make it primed for insightful analysis, empowering your marketing strategies even further. Together, we can transform raw data into actionable insights that drive your business forward.

Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. Benefits that Synerise brings: - Increase conversion through super-targeted AI product recommendations - Increased sales through personalised search results - Reduce costs by predicting customer behaviour - propensity to act - Reduce operational costs with an all-in-one tool - Optimise ROI through usage-based billing mod - Enhance customer experience and loyalty

Enhance the experiences of your customers and prospects throughout their journey by utilizing Actito's Activation Platform. With its capabilities in real-time personalization and omnichannel marketing automation, Actito empowers you to send the perfect message at the ideal moment through the most effective channels. This will help you boost conversions and drive revenue growth. Gather and integrate all your data sources in one centralized location to optimize your engagement tools while adhering to GDPR guidelines. Personalize your interactions by addressing customers by name and offering them customized deals that are both relevant and timely. The sophisticated Actito data model allows you to react in a precise and intuitive manner, catering to your customers' preferred methods of interaction. Develop tailored marketing initiatives that focus on the specific needs of each customer, ensuring an ongoing dialogue throughout the entirety of the relationship. Feel free to experiment with all your concepts, no matter how unconventional, and launch creative campaigns that convey a direct and personal message at the most opportune moments. By doing so, you will not only engage your audience more effectively but also foster long-term loyalty and satisfaction.

Semeon helps you to understand and prioritize large-scale customer, employee, and marketplace feedback data from any source, including social, reviews, and CRM data. Our platform automatically extracts multi-word concepts relevant to your data, measures sentiment, and generates insightful dashboards. Semeon technology is available in more than 10 languages. Government entities, security and defense agencies, brands, and organizations around the globe rely on it to improve customer experience, citizens' lives, reduce operational costs, and drive growth.

FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform helps teams increase productivity and sales easily. AI-guided sales helps you stay in the zone. With a flow-based feed that prioritizes and prioritizes tasks, you can only see what you need at the right time. You can zoom in and out between high-level overviews or deep-dive activity tracking, which all happens automatically. Track and celebrate the activities that lead sales and happy customers.

Related Marketing Cloud (RMC), a personalization and marketing automation tool for data-driven Omnichannel marketing, is available. One-to-one customer relationships powered by all-in-one platform to drive higher revenues, increase customer lifetime value, grow audience, boost performance, and drive higher revenue. We are proud that we offer the following services: Customer Data Platform (Email Marketing, Mobile Marketing), Web Targeting, Product Recommendation and Customer Journey Manager

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Bloomreach transforms the e-commerce landscape through personalization. Its innovative data engine consolidates real-time information about customers and products, enabling businesses to gain insights into true customer desires. By linking this insight across various channels, the e-commerce experience becomes boundless, adapting to customers’ evolving preferences as they shop. Powered by Loomi, Bloomreach's AI platform for e-commerce, this approach opens up countless new avenues for making purchases. The suite of Bloomreach products encompasses Engagement, a marketing automation tool; Discovery, an advanced e-commerce search solution; Content, a headless content management system; and Clarity, which offers AI-driven conversational shopping experiences. With numerous AI patents to its name, the company caters to a diverse array of global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, illustrating its broad market impact. This comprehensive approach ensures that businesses remain competitive in a rapidly changing digital marketplace.

The Customer Data Platform and Omnichannel Marketing Hub work together to bring together every customer interaction across various devices and channels, enabling the delivery of tailored, omnichannel experiences that enhance customer engagement and increase lifetime value. BlueVenn serves as a comprehensive solution for customer data management, compliance, and orchestrating the customer journey, incorporating analytics and machine learning to facilitate precise, personalized interactions. With our innovative drag-and-drop features for customer analytics, segmentation, and predictive capabilities, valuable customer insights are readily accessible, while the omnichannel journey builder ensures that each customer touchpoint, whether online or offline, is uniquely tailored to the individual. This integration not only streamlines the management of customer data but also elevates the overall customer experience, fostering stronger relationships and increased loyalty.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

Algonomy's real-time Customer Data Platform (CDP) empowers marketers to deliver tailored customer experiences consistently and instantly. By consolidating customer identities from both online and offline sources, it facilitates immediate audience activation for a comprehensive perspective. Specifically designed for the retail sector, it can monitor customer actions using over 1,200 predefined metrics and attributes. The platform leverages machine learning algorithms to generate micro-segments, provide in-depth insights, and identify marketing opportunities at every stage of the customer journey. This innovative approach ensures that businesses can engage their customers effectively and adapt to their evolving needs in real-time.