Best Brand Monitoring Tools with a Free Trial of 2025

Semrush One is a comprehensive digital visibility solution built to help brands dominate every modern search environment. It combines Semrush’s industry-leading SEO technology with powerful AI visibility and generative search optimization tools. Users can track performance across traditional search engines and AI platforms like ChatGPT and Gemini in one unified system. The platform delivers actionable insights across SEO, content, paid advertising, social media, local listings, and AI PR. With access to billions of keywords, backlinks, and domain profiles, Semrush One uncovers growth opportunities others miss. Advanced forecasting tools allow teams to predict traffic, conversions, and revenue impact. Enterprise-ready features support automation, scalability, and cross-team collaboration. Real-world benchmarks and competitor analysis help brands understand market position and gaps. Semrush One is used by Fortune 500 companies and global enterprises worldwide. It enables marketers to turn data into measurable, sustainable growth.

LLMO Metrics is a comprehensive platform that focuses on monitoring, assessing, and enhancing your brand's visibility within AI-generated content across various applications, including ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. With the growing significance of AI as a primary search tool, LLMO Metrics empowers businesses to maintain a positive and precise representation in AI-driven searches. The platform features Generative Engine Optimization, offering insights into your brand's ranking for essential queries in comparison to competitors, along with historical data tracking. It also includes Answer Correction & Validation, ensuring that AI systems deliver accurate information about your business by monitoring discrepancies from the verified answers you supply. Furthermore, LLMO Metrics facilitates the analysis of how different AIs rank your brand against others, providing valuable information on which web pages serve as sources for AI-generated answers, thus enhancing your strategic positioning in the digital landscape. By leveraging these tools, businesses can proactively manage their reputation and visibility in the evolving AI ecosystem.

Forge and enhance deeper connections on social media by understanding and engaging your audience effectively, all while measuring your results through an all-encompassing platform specifically designed for fostering connections. Sprout Social stands out as a frontrunner in areas like user experience, customer service, satisfaction rates, return on investment, and user adoption. Explore the most comprehensive and integrated solution for social media management that is designed for scalability. Gain insights into trends and actionable data derived from social interactions to shape your marketing and branding strategies. Collaborate as a team by planning, organizing, scheduling, and delivering content seamlessly across various social networks. Enhance your social monitoring capabilities and boost responsiveness through a centralized inbox. Leverage rich social analytics and dashboards to facilitate informed strategic decisions throughout your organization. Real people connect with real brands, creating genuine relationships that matter. Users frequently express their reasons for opting for Sprout’s innovative social media management tools and services. Additionally, the platform's commitment to excellence is reflected in the success stories shared by its diverse clientele.

Leverage our content insights to brainstorm ideas, craft impactful content, track your performance, and pinpoint influential figures. Countless marketers trust BuzzSumo to uncover what content thrives and what fades into obscurity. Each day, numerous teams integrate BuzzSumo into their routines to boost productivity and achieve content success. Uncover the phrases and terms your target audience is actively searching for, and gauge the popularity of keywords to pinpoint highly sought-after topics. Use cost-related data to refine your PPC strategies, while analyzing search volume trends over time to see if your keywords are influenced by seasonal shifts or emerging trends. By merging keywords with BuzzSumo’s extensive content, inquiries, and influencer insights, you can develop well-rounded content strategies. BuzzSumo serves as an endless source of inspiration, ensuring that you'll always have a wealth of content topics at your fingertips. With related themes and actual content examples, your research can gain momentum and direction. This resource not only enhances your creative process but also streamlines your content planning efforts significantly.

Your business is being talked about all over the internet. These conversations are open for you to join. Instant mentions on the Web and via social media. We want you to be the first to hear about important conversations online. We crawl 13 billion pages every day, which is more than any other monitoring app that relies on one third-party data provider. We don't mince words when we say that Awario is the best way to find out about new mentions. Find relevant discussions, join them in real-time, and spread the word about you product, service, or content via social media and the Web to reach new people and trigger word-of mouth marketing. Social media is full information and consumer insight, but it can also be full of noise. Awario can help you understand your audience and create better marketing campaigns by obtaining meaningful customer insights.

OtterlyAI is an AI Search Monitoring and Optimization Platform for teams that want predictable visibility in AI-generated answers. It monitors where your brand is referenced and where your pages are cited across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Microsoft Copilot. You can track share of voice, citation frequency, prompt coverage, and answer quality by topic, then compare performance against competitors. OtterlyAI highlights what to fix next: which pages to refresh, which concepts and entities to define, what FAQs to publish, and which sources to target to earn more citations. Reporting is built in with exports and dashboards for stakeholders. For deeper validation, Agent Analytics can surface real server-side LLM bot traffic so you can benchmark activity and spot changes early. Setup is simple and requires no code.

In today's landscape dominated by AI-driven searches and large language models (LLMs), conventional SEO tactics are proving less effective. GetCito, recognized as the premier LLM SEO/LSO tool globally, helps brands adapt to this evolving environment by emphasizing the importance of user prompts and AI-generated outcomes. As organic search traffic dwindles, GetCito diligently monitors brand mentions across prominent LLM platforms such as ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, offering valuable insights into content performance and competitive dynamics. Equipped with real-time alerts and sentiment analysis, brands can proactively manage their reputations. Beyond mere tracking, GetCito provides in-depth, actionable insights specifically designed for the AI landscape, empowering your brand to thrive amid these changes. By utilizing GetCito companies can not only keep pace but also excel in this transformative era.

Welcome to the Future of Customer Experience! We offer a technology platform that will help you win, keep and delight your customers. To improve your customer experience, we use AI, analytics, big-data, and automation. Use ORM services for social networking listening to engage your audience instantly and get instant insights. Smart AI technology allows you to manage your online persona on any social media channel. All your digital needs can be met in one place. Our digital command center allows you to see what your customers are talking about. You can nurture leads, monitor campaigns, and enjoy an unparalleled brand immersion experience. Smart bots allow you to communicate with consumers quickly and build a stronger relationship with them. This AI-driven tool can help you in precision marketing and in building a stronger relationship.

Brand24 is an innovative and influential social listening tool that helps you monitor your online reputation, prevent PR crises from happening, and track the results of social media campaigns for tremendous success in marketing. With their easy-to-use platform, users can boost brand awareness while improving customers' experience too!

YouScan, a social media listening platform that uses image recognition technology, is powered by YouScan. It allows agencies and enterprises to instantly access customer conversations online. Users can seamlessly complete the most difficult tasks with ease thanks to smart alerts, trend detection, sentiment analysis and smart alerts. Major brands like L'Oreal and Nestle use YouScan to efficiently identify potential customers.

Hall offers a unique AI conversation intelligence platform that allows businesses to monitor how their brand appears in AI-driven discussions. It provides comprehensive analytics on how your website is cited in AI content, tracking engagement patterns and sentiment around your brand. With advanced features like agent analytics and generative answer insights, Hall helps you understand and optimize your digital presence to align with AI trends, improve brand perception, and drive more traffic through AI-generated content.

We explore every nook and cranny of the internet to uncover all significant references related to any individual or entity. By engaging with your customers and influential figures in your industry, you can significantly enhance your brand visibility and gain valuable insights into your target audience. Understanding your customers' primary interests allows you to develop products tailored to their specific needs and wants. BrandMentions helps you identify where to advertise your products and discover potential new customers. By staying informed about who is discussing you and the context, you gain the ability to comprehend and safeguard your reputation in a highly competitive landscape. Keep track of all conversations regarding your brand or offerings across essential platforms, whether online or on social media. Furthermore, BrandMentions ensures you remain informed about crucial developments in your industry and any news related to your business, delivering real-time notifications directly to your inbox, so you’re always a step ahead. This proactive approach not only helps in reputation management but also fosters stronger relationships with your audience.

Discover the dependable, budget-friendly, and user-friendly brand monitoring solution you've been searching for. Brandchirps, a small tech firm, is dedicated to creating software that assists users in scanning the internet for the latest mentions of specific keywords they wish to follow. These keywords can relate to your own brand, a rival brand, or any term that piques your interest. We operate as a brand monitoring service, utilizing our software to uncover these mentions and delivering the findings to you, enabling you to enhance your profitability. I initially sought software that could effectively and thoroughly search the web for mentions of my company's name, allowing me to swiftly respond to both positive and negative news and discussions. Over time, I expanded my approach to include tracking my competitors’ brand names, which enabled me to engage proactively and market my brand during their conversations. Essentially, this practice evolved into what I now refer to as “competitor brand analysis." At present, I am focused on tracking mentions related to keywords within my sector to further amplify my brand's visibility and attract even more potential customers, ultimately contributing to my business growth.

ZipTie.dev is an innovative cloud platform designed to enhance and track your brand's visibility across AI-driven search engines such as Google AI Overviews, ChatGPT, and Perplexity. This tool enables you to assess your presence in AI searches, benchmark your results against competitors, and concentrate on inquiries that attract potential customers. With features that assign AI success scores, ZipTie.dev helps you prioritize which areas to optimize, and it includes a query generator that recommends the most pertinent questions for your business needs. Additional functionalities encompass AI search monitoring, prioritization of AI searches, competitive analysis, and an AI assistant capable of formulating relevant queries. Operating across ten countries, including the United Kingdom, India, Canada, Australia, Poland, Spain, and Germany, it serves a diverse clientele, including business owners, webmasters, venture capitalists, and SEO agencies, all of whom utilize it to track brand mentions, website citations, and overall sentiment related to their brand in AI search results. Ultimately, ZipTie.dev empowers businesses to cultivate a stronger online presence and effectively engage their audience through informed decision-making.

Lorelight is an innovative platform for monitoring brand performance in the realm of artificial intelligence, allowing communication experts to effectively track, assess, and enhance their brand's visibility on prominent AI platforms like ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By initiating a brand project, users can effortlessly establish monitoring processes, pinpoint significant competitors, and utilize intelligent prompts customized for their specific industry. The platform also delivers share of voice analytics, which evaluates a brand's weighted presence in comparison to its competitors within AI-generated discussions, employing an inverse rank formula to elevate the most significant mentions. Additionally, Lorelight features AI sentiment analysis to gauge how various AI systems perceive a brand, categorizing sentiments as positive, negative, or neutral while providing contextual information. Users can uncover organic mentions of their brand in AI-driven dialogues that they did not initiate, thereby gaining valuable insights into their standing in the competitive landscape. This comprehensive approach empowers brands to refine their strategies and enhance their overall reputation in the rapidly evolving AI space.

BluePear is a cutting-edge platform designed to safeguard brands and ensure affiliate compliance through the power of AI, as it actively tracks branded search queries across various devices, regions, and publishers to identify unauthorized PPC bidding, misuse of trademarks, and ad-hijacking practices by competitors or affiliates. The platform is adept at detecting cloaked landing pages and confirming whether affiliates are improperly bidding on your branded terms, supplying comprehensive evidence that includes publisher IDs, screenshots, and links to the landing pages in question. With round-the-clock monitoring capabilities and a global reach, BluePear covers numerous keywords, browser types, and geographical locations, promptly sending alerts upon the discovery of any violations. Additionally, it features tools for tagging and filtering, the ability to generate exportable reports, and supports multi-account access along with shared workspaces, all while offering valuable insights that empower digital marketing, affiliate management, and PPC teams to prevent budget leaks, uphold brand integrity, and ensure compliance with program terms. The platform's robust features make it an essential asset for businesses aiming to maintain a competitive edge in the digital landscape.

The Critical Mention Earned Media Suite offers the most reliable and up-to-date media monitoring for global TV, Radio and Online News. It also includes robust earned media analytics, the most accurate and regularly updated media contact and influencer databases.

Gain social insights for the leading brands that shape the world. Your brand's reputation is crucial, and it needs safeguarding on a global scale. Talkwalker acts as your vigilant ally, offering AI-driven analysis that delivers immediate insights from all social media platforms and online content in 187 languages. This allows for the swift identification of potential issues and concerns before they escalate into crises. Utilize our established KPI frameworks to benchmark your brand and marketing efforts effectively. Assess sentiment and overall brand wellness, linking your social strategies to tangible business outcomes, while providing your management team with instant analytical reports. Evaluate your performance against competitors across various channels, and uncover genuine customer opinions regarding your brands and products as they happen. Enhance the social efficacy of your marketing campaigns through data-informed technology. Unearth compelling narratives and identify key influencers to amplify your brand's impact. With Quick Search, you can track the most relevant stories in your industry and about your brand as they emerge in real time, ensuring you stay ahead of the curve.

Monitor your brand and reputation diligently, ensuring that your marketing, communication, and PR initiatives are quantifiable. Avoid relying solely on intuition and gain a comprehensive understanding of your situation. Utilizing the OBI Brand Monitor allows you to maintain a clear view of all discussions and mentions of your organization both online and offline. This strategic approach enables you to enhance your brand and reputation more effectively. Additionally, track the overall sentiment regarding your organization and its competitors. Whether launching a new campaign or facing a crisis, you can instantly observe the impact on sentiment and make necessary adjustments. Keep your organization informed through automated, data-driven reports that are fully customizable to showcase the information you deem essential. The success of media monitoring hinges on its user-friendliness, so you can select what aspects to track in real-time, determine where routine reports are adequate, and decide what can be managed through narrowcasting. You simply communicate your preferences to us, and we will create a tailored environment to suit your needs. This ensures that your monitoring efforts align perfectly with your strategic goals.

We're Zyte, formerly Scrapinghub! We are the market leader in web data extraction technology. Data is our obsession. What it can do to help businesses. We assist thousands of developers and companies to access accurate, clean data. We can deliver data quickly, reliably, and at scale. Every day, for more that a decade. Our customers can rely on us for reliable data from more than 13 billion web pages every month, including price intelligence, news, media, job listings, entertainment trends, brand monitoring, brand monitoring, and many other services. We were the pioneers in open-source projects like Scrapy, products such as our Smart Proxy Manager (formerly Crawlera), or our end-to-end data extract services. Our remote team of almost 200 developers and extract experts set out to remove data barriers and change the game.

Keyhole helps marketers measure and improve their social media impact. Keyhole's social listening and influencer tracking products and social media analytics tools help marketers improve their social marketing strategy and show clients and colleagues how they are doing. Keyhole's intuitive dashboard makes it easy to create and share reports in minutes, which can save you hundreds of hours each year. Keyhole's Influencers metrics can be used to analyze the conversations of advocates about your hashtags. You can filter influencers by geo-location and keywords in bios. Reach out to influencers for more engagement and a better marketing ROI. You can also sort influencers according to the amount of exposure they generate and their engagement levels. The analytics dashboard includes a word cloud that displays hashtags most commonly associated with your main hashtag. The tool makes it easy to identify the most relevant hashtags to your campaign and to find opportunities.

Rankshift provides businesses with a powerful AI monitoring tool to track their brand visibility in AI-generated search results. As AI platforms like ChatGPT and Gemini influence how brands are discovered, Rankshift offers critical insights on where your brand appears, how it’s discussed, and which sources are driving AI responses. With the ability to compare your brand’s visibility against competitors, the tool ensures you can take proactive steps to improve your AI presence. It also gives you data-driven suggestions for enhancing your outreach and optimizing your positioning on key AI platforms. In a rapidly changing digital environment, staying ahead of these shifts with Rankshift can help maintain a competitive edge in generative engine optimization.

Gumshoe AI is a sophisticated platform aimed at assisting brands in tracking and improving their visibility in AI-generated search results from prominent models such as ChatGPT, Google Gemini, Claude, and Perplexity. Among its key features is Brand Visibility, which provides insights into how frequently a brand is referenced in connection with relevant topics in AI searches. Additionally, Competitive Rank allows users to compare their performance against rivals in various topics and models, while Persona Visibility enables an evaluation of their effectiveness across different buyer personas. The platform also includes Topic Visibility for assessing brand performance across a wide array of subjects, Model Visibility to identify which AI models mention the brand most often, and Cited Sources to review the primary references used by AI models, which can greatly inform content strategy. By generating thousands of interactions with AI models, Gumshoe empowers marketers to gain a clear picture of their brand's portrayal, analyze cited sources, benchmark their position relative to competitors, and monitor their "share of LLM," thus enhancing overall brand strategy. As a result, brands can make data-driven decisions to further refine their approach in the evolving landscape of AI-driven search.

Geostar functions as a Generative Engine Optimization (GEO) platform aimed at boosting brand recognition in AI-centric search spaces such as ChatGPT, Gemini, Claude, and Perplexity. It provides various features, including the Visibility Tracker for keeping tabs on how AI systems reference your brand, the Impressions Manager to evaluate AI-generated conversations about your brand, and Crawler Analytics to gain insights into how AI crawlers analyze your website's content. Highlighting the significance of Agent Experience (AX), Geostar ensures that AI agents accurately perceive and depict your brand, leading to positive mentions in AI-produced outputs. By utilizing these innovative tools, companies can pinpoint content deficiencies, refine their online presence for AI interaction, and adjust to the continuously changing AI search environment, where conventional SEO techniques may fall short. This comprehensive strategy not only safeguards brand visibility but also enhances the overall representation of businesses in the rapidly evolving world of AI-driven search technologies. Ultimately, Geostar empowers brands to thrive in an era where AI plays a crucial role in shaping consumer interactions and perceptions.

xseek empowers businesses to manage and optimize their visibility within the expanding AI search ecosystem, offering support for major platforms including ChatGPT, Claude, and Perplexity. It delivers real-time analytics, automated monitoring, and actionable insights to enhance organic presence across large language models. The platform’s AI SEO Dashboard reveals key metrics such as content frequency in AI results, indexing health, and how brands compare against competitors. Its Brand Radar feature offers continuous brand mention tracking with instant notifications whenever AI platforms reference your business. xseek integrates seamlessly with leading web frameworks like Cloudflare, Wix, and Next.js to automate data syncing and simplify workflow. Powered by technologies from OpenAI, Anthropic, and Meta, it provides unparalleled visibility into AI search performance. Flexible pricing options, including free trials and special launch discounts, accommodate businesses of various sizes and needs. xseek is designed to help companies stay ahead in the rapidly evolving AI-driven search landscape.